Top 7 Keys To Persuasive Writing

One major reason we write anything is not only to inform, to entertain, to share, to express, to sell, to lead, to teach, to communicate – but also TO PERSUADE. Here are 7 tips based on what I have noticed over the years in what I believe is persuasive writing.1. Start by identifying the inner needs – especially the emotional inner needs – of your audience.We persuade when we connect with emotions. Maybe you’re topic is gardening, for example. Think about why people garden. What are the emotional needs that gardening fulfills? Is it for a sense of beauty, or working with your hands, or creating something from nature? Whatever it is, identify it in your writing.2. Ask a lead-off question.Make it a question about your topic that will focus your audience’s attention, interest, and motivation. Let’s say, for example, you want to persuade your audience to learn more about classical music. You might start by asking,
Top 7 Keys To Persuasive Writing