The need for attitudinal change if the rebranding must succed

Seriously, I think it is hi time we took the bull by the horn in rebranding thing. I cannot see rebranding a huge success in Nigeria with the level of arrogancy displayed by both the rulers and the governed in this beloveth country of ours. Tell just how U can just come oooout of an office jjoyu just concluded fraud and tell me U want to start rebranding.What I mean is these that the actual rebranding has to strt from within us, our hearts I mean or else this whole rebranding thing will juust come and without having any impact on the lives of Nigerians.Or, what do you think