interview question pls contribute

please respond if u are asked this question in a bank interview what how would u respond, u hav been marketing for an FMCG or a pharmaceutical and u are told by the panel that they want to place u in marketing but your experience has it that your products are items that u can feel or touch whereas banking products are not visible or cannot not be touched what strategies would u adopt to market the banking products unlike the pharmaceutical products

I think marketing is marketing anywhere and in any situation so basically the strategies you would apply to marketing pharmaceutical products should also apply in a bank setting.