Guinness Nigeria Plc Recruits Head of Reserve

Diageo Brands Nigeria Limited (DBN) is a recently formed In market company, set up to represent Diageo Spirit interests within Nigeria. Major competitors are Moet Hennessy, Distel, Jack Daniels and Pernod Ricard (just appointed CFAO as their agent for West Africa) and Heineken. Other competitors highly active in this market are Brown Forman, USL all operating through 3rd parties. The Diageo spirits portfolio has historically been distributed by an agent within West Africa. DBN has been set up to represent Diageo’s interests more directly and take back direct control of the marketing, selling and distribution of the Diageo spirits portfolio.
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