Graduate Business & Consumer Planning Analyst at Guinness Nigeria Plc

AutoReqId: 36430BR
Location: Lagos based with some travels within/ outside Nigeria
Function: Marketing
Type of Job: Full Time - Exempt
Level: L6 (M3)
Reports To: Head of Consumer Planning & Research

Purpose/Context/Scope:

Context
Critical to success for Guinness Nigeria in F13 and beyond is the opportunity to study and apply breakthrough and strategic thinking to Brand Building through detailed Competitive & business analysis for future planning and effective Controls, Compliance & Ethics.

Purpose:

• Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
• The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets. Qualifications and Experience Required
• University degree in Marketing /Business or other related discipline
• 1 - 2 years Brand, Trade marketing or Research analytics experience
• Good communications skills able to facilitate and lead discussions
• Strong analytical skills - able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
• Demonstrates high marketing Judgement - understands the true consumer impact of our brand building “output” by using logical criteria with practical instinct to judge
• Ability to use performance measurement tools & sound financial management

Barriers to Success in Role

• Inability to work in and influence a cross functional team
• Inability to work under own initiative / poor numerate skills
• Does not possess an insatiable appetite for learning & application
• Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Application Closing Date
5th April, 2013

More Info: http://roflc.at/IM