BATN: Graduate R&I Executive 2013

British American Tobacco (BAT) is a market
leading, global organisation with a long,
established history and a bright and
dynamic future. Thanks to our people we
have continued to deliver growth and
exceed expectations in an increasingly
complex and challenging marketplace.
Our aim is to become the leading tobacco
company in each of our markets by
providing excellent products with
confidence and the responsibility expected
of global consumer brands.
If you have the talent and motivation to
help us succeed you'll find we are equally
committed to helping you reach your full
potential too.
Job Title: Research & Insights Executive
Job number: 945BR
Location/City: Lagos
Level: Entry Level professional
Appointment type: Permanent
Job purpose and key deliverables
The retail environment has never been
more complex or competitive, but if you
think like us you'll be equally excited by the
opportunities and excellent rewards of
overcoming challenges and meeting your
full potential.
The Strategy, Planning & Insights (SP&I)
Department performs a key role in guiding
company strategy through an expert
understanding of the market and the
competitive environment. As Marketing
Insights Executive, you’ll be a central
resource in the delivery of this
responsibility. Copied from:
.com
Your specific role is to provide support to
the SP&I team through the co-ordination
and production of analyses and reports on
the tobacco marketplace. You’ll also be
assisting in the implementation of the
overall information strategy for BAT,
receiving support from selected agencies as
well as members of the Strategy, Planning
and Insights team. If you have talent and
motivation to succeed at a personal and
professional level, you’ll find support and
encouragement every step of the way.
Key Accountabilities
Ensure the delivery of forward looking
consumer, customer and competitor
insights
Implement, control and report consumer,
customer, and CORA research projects
defined by the Research and Insights
Manager
Measure and analyse effectiveness of touch
point communication, trade performance
and consumer behaviour indicators by
segment
Develop and maintain comprehensive
competitive analysis
Support the delivery of the Insights
Learning Review to feed global deep dives
Support the Research & Insights Manager in
delivering a consumer centric perspective
and up to date findings into given
marketing projects
Ensure correct application of SP&I common
platforms and best practise methods of
consumer research and data analysis
Copied from: www..com
Support the Research & Insights Manager in
providing insights to understand consumer
behaviour, perceptions and needs to drive
the development of differentiated offers
into our portfolio
Support development and delivery of End
Market Consumer insights and diagnostics
to inform brand strategy, improve
deployment and drive business towards
consumer centricity
Engage confidently with key stakeholders in
line with the guiding principles
Ensure all relevant consumer insights are
effectively integrated into the management
information system
Establish good relations within the SP&I
team and cross functional networking to
develop effective and integrated insights
Identify and propose improvement
opportunities in current processes
Essential Requirements
Knowledge of data sources
Data analysis, interpretation and
competitor analysis
Strong Microsoft Office skills
Desirable Requirements
Understanding of the macro environment
Knowledge of the Company plan process
Brand and Trade Marketing experience
Understanding of research design
Knowledge of research methodologies
Ability to carry out statistical analysis
Understanding of the research and planning
process
Ability to evaluate business scenarios
Systems design and usage
Knowledge of agency management
Project management skills
Application Closing Date
01-April-2013
How To Apply
Interested candidate should;
Click here to apply online

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