Online Marketing Manager Needed At iROKOtv

Online Marketing Manager Needed At iROKOtv

iROKOtv.com Ltd is a leader in Africa’s tech space creating a pioneering footprint across the continent.
We are a young ambitious company building world class entertainment apps for Africa. Featured by Techcrunch, Fast Company, Forbes, CNN, BBC, amongst others, we capture the beauty and vibrancy of African movies and TV shows in an app. Our mission is simple. We are leading viewers to the content they love, bringing Internet TV to Africa.
At Iroko, we are bold. That means going where the action is. We are bringing affordable Internet TV to Africa’s next 1Bn.
We encourage you to check out iROKOtv.com. We have been featured in publications such as CNN, CNBC Africa, BBC, NY Times, Variety, Financial Times, Economist, The Sunday Times, The Times, Forbes, Techcrunch, Pandodaily and many others.
Job Title: Online Marketing Manager
Job description
The Online Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and will also be in charge of winning over new long-term customers through strategic, highly effective online marketing campaigns with a focus on email and communication, including blogs and communities.
Responsibilities& Duties

• Help develop our strategy for online marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
• Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
• Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
• Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
• Communicate strategies and results to senior management consistently and regularly
• You are willing to go the extra mile to ensure we deliver the best user experience and monetization

Desired Skills and Experience

• A good University degree
• 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
• A/B testing, optimization and reporting
• Experience in e-commerce or similar conversion driven customer acquisition via email
• Experience building a customer base for a new product from scratch
• Experience with blogging and creating communities online

How to apply: Click here to apply online