Media & Branding Manager

Responsible for managing the TagPay brand. The candidate will develop plans that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of Visual ICT

PRIMARY RESPONSIBILITIES

• Manage and enhance the TagPay brand and reputation in the public's eye.
• Coordinate objectives with marketing, creative, and advertising departments.
• Ensure brand consistency.
• Develop and enrich customer service experience.
• Drive profitable sales, brand growth and loyalty for a number of business areas.
• Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
• Develop accountability structure for stakeholders.
• Develop and execute brand management plans.
• Create and enhance agency and partner relationships.
• Leverage customer insight data to refine brand management.
• Identify brand-building areas.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Develop and implement media planning, buying, and innovation strategies.
• Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
• Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
• Help promote uniformity and consistency of brand.
• Assist in development and refinement of uniform graphic standards and visual brand strategies.

Experience:

· A university degree in the humanities or social sciences
· 3-5 years experience in branding and media management preferably in a Telecommunications sector
Experience in managing social media, print and audio-visual media engagement