Marketing Research Officer

Marketing Research Officer

in a firm in Lagos Full-time

Industry Trade / Services

Specialization Marketing / Advertising / Branding,

Minimum Qualification HND

Required Experience 1 - 3 years

Application Deadline 2012-10-07
We are a sales & marketing company in the wines and spirits business situated in Lagos. We have a portfolio of brands that have become house hold names. These include both local and international brands.

Responsibilities:
The job holder assists in carrying out surveys relating to company’s brands and competitors activities. Some of the surveys are executed internally while others are by external research agencies.
The job holder also observes the activities of external research agencies while on the field whenever a job is commissioned.
He/ She also handles the secretariat functions/ data of all research studies carried out, train the temporary staff and also gather information within and outside the organization for analysis.
The job holder assists in conducting product taste test for present and new products with regards to aroma, taste, after taste alcoholic strength, smoothness and overall preference.
Also, the job holder coordinates interviews on the field for jobs conducted by the department.
The job holder assists in carrying out market survey to identify problems and solutions of the industry.
The incumbent assists in analyzing the company’s share voice and media campaign through media monitoring report and reconcile with greed’s brand programme for proper planning and the rate of effectiveness.
He/she also carries out taste test on the company’s brands for continuous product quality against competitors.
Assists in carrying post effectiveness (quick check) for brand’s activities to confirm customers/ consumers opinion about the brand.
The job holder assists in analyzing the company’s brands awareness level, penetration, market share and competition through brand health annually to confirm the company’s brand acceptance, positioning and the percentage occupied in the total market for each brand.
The incumbent collects, collates and processes field survey data decision making.
The job holder prepares monthly report of shelf occupancy of the company’s brands and competitors to ensure the company’s brands availability / competitors.

Qualifications and Requirements:
HND/BSC in sociology or business administration.
Minimum of 2 years working experience.
26-28 years .
Good interpersonal skills.
Attention to details.
Good communication skills.
Good computer skills especially in Excel work sheet.

http://jobs.vanguardngr.com/job/?id=170732