Marketing Manager, A Bottling Company, Nigeria

Job Title: Marketing Manager, A Bottling Company, Nigeria


Reference Code: REQ-0563


Category: Sales & Marketing Jobs in Africa


Job Description:
Job Summary :
Develop, in liaison with PCI, high quality and cost effective marketing, advertising and promotional


strategies that meet corporate goals and are in line with the annual business plan.


Implement in a cost-effective and timely manner the company’s strategic objectives.




Duties & Responsibilities
• Prepare the Annual marketing and consumer plan.
• Regularly monitor volume and share growth against the plan and recommend necessary revisions/solutions
• Monitor competitor’s activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary
• Plan brand operations while maintaining strict control on budget and expenditures.
• Formulate, discuss and finalize with general managers/regional heads of sales a company-wide brand awareness policy.
• Determine the need, objectives and required actions for consumer promotions and programs.
• Develop strategies to ensure effective and measurable in-store execution of promotional items such as coolers, in-store signs, etc
• Liaise with PCI and agree on the annual research plan
• Ensure market research is up-to-date and analyze all the necessary data including distribution, total market share by flavor, etc
• Communicate research data and findings to the NSDM and regional heads of sales
• Undertake other research briefs as necessary (pricing effects, perceptions, etc) and recommend necessary action when/where needed
• Ensure expeditious communication of research data to management and maintain costs of obtaining research within budget
• Ensure that annual business objectives of key managers are aligned with the company’s business goals.


• Improve organizational capability by regularly providing coaching, team building support, motivation and training.


• Identify high potential employees and provide them with the proper career development to succeed and to meet the changing needs of the business.


• Build an effective team based environment and motivate employees to optimize their performance by applying PMP


• Build and maintain good industrial relations with the work force


• Comply with company’s set standards and values


• Perform other duties as required by the job and/or management


Key Skills:
Competencies:
Generic: Analytical Ability
Business Acumen (general marketing, sales and advertising knowledge)
Communication, Listening and Interpersonal skills
Culturally Sensitive / Manage Diversity
Ethics & Integrity
Managing change, adaptability and dealing with uncertainty
Negotiation Skills
Problem Solving & Decision Making
Results Driven/Detail Oriented
Take Initiative
Team Player/Team Building


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