Marketing Manager

Job Title: Marketing Manager


Reference Code: REQ-1116


Location: Nigeria


Category: Sales & Marketing Jobs in Africa


Job Description:

•Preparation, Implementation & Control of the Marketing Plan & Budget.
•Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products.
•Execution of all Communication Initiatives (above, below & through the line).
•Planning, Development and Implementation of media, advertising, creative & PR plans.
•Work with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders for delivering the right marketing mix to the consumer in keeping with organisational goals.
•Lead ideation & innovation efforts that meet business & brand objectives.
•Lead all consumer & market research initiatives.
•Analyse consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.
•Custodian for the New Product Development process.
•Develop & Implement Brand Guidelines and ensure compliance in keeping with external & internal mandates and regulations.
•Build and nurture an effective Marketing Team in line with organisational requirements.


Key Skills:
•6 to 8 years of experience in the Marketing Function in the FMCG industry (preferably Homecare & Personal Care sectors), preferably with reputed companies like Reckitt Benckiser, Henkel etc.
•He / she should have at least 5 years of experience in FMCG Brand Management, at a managerial level.


For more details on the job view job code REQ-1116 or to know more on other jobs visit http://www.datum-recruitment.com/jobs-in-africa


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