Digital Lead at GRM International

Digital Lead Abuja FCT
Reporting to: Communications Manager Direct Report: Social Media Officer

Role Overview:
The Digital Lead is responsible for developing, managing and maintaining all V4Cs Web based platforms. This entails the V4C primary website which will serve to feed all program components. The Digital lead will also support the Social media Officer to develop innovative activities that will promote the V4C brand and messages on Social media platforms.

Responsibilities:

• Develop a social media and digital communications strategy and develop and manage integrated web based communication platforms
• Provide excellent management of Web & Digital Media platforms

• Partner with external content managers, editors, designers, developers, and V4C staff to ensure Web platforms meet all V4C output needs
• Ensure the all V4C Web based platforms meets the expectation of the Target groups
• Explore and innovate exciting web/digital strategies to diverse audiences
• Ensure dynamism in the V4C website through regular updates and re styling to maintain the interest of visitors
• Develop integrated web based marketing communication approaches to support brand promotion, campaigning and other strategic or operational initiatives. (E.g. using e-mail marketing, online advertising)
• Create and maintain a communication plan to provide an overview of all social media and digital communications activities and working closely with other Communications team members to maintain the relevance of the V4C brand and ensure message consistency across digital media initiatives.
• Explore innovative and simple ways of reaching Target populations through web based platforms
• Work with Communications Manager and Results Monitoring Adviser to specify web reports and tracking requirements, interpret resultant data and make recommendations
• Conduct regular site tracking
• Ensure Web platforms adhere to all data protection legislation and self-regulatory codes of practice relating to lotteries, advertising, direct marketing, fundraising and data protection ensuring digital media project compliance.

Knowledge, Skills and Abilities Required:

• Flexibility to travel within South and Northern Nigeria
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Good understanding of New Media reach in
• A good understanding of DFID work planning and monitoring and reporting requirements
• An appreciable understanding of the Social Cultural dynamics of Nigeria
• Good problem solving and independent thinking skills
• Strong organizational, leadership and management skills
• Strong working relationships and interpersonal communication skills
• A graduate degree in either Marketing Communications, Computer Sciences, Social Sciences
• Relevant IT based certifications
• 5- 8 years of experience in digital marketing, Web platform design and management

APPLY HERE